BLOCK PRINTING

Block printing,

Hand block printing in India is more than just a craft  it is a living art form that has painted the country’s textile story for centuries. Known for its intricate motifs, vibrant natural colours and deep cultural roots, this technique brings together tradition, patience and skill. Among the many styles, Ajrakh from Gujarat and Bagru from Rajasthan stand out as timeless symbols of India’s handcrafted excellence. Ajrakh printing practised by the Khatri community of Kutch is a slow, detailed process of art and chemistry. Each fabric passes through several stages of printing and dyeing using hand carved wooden blocks and natural dyes made from plants, minerals and even insects. Layer after layer the artisans create perfect geometric and floral patterns. The fabric is then washed and treated with natural ingredients like camel dung, a traditional technique that locks in color and gives Ajrakh its signature earthy sheen. Every piece is a story of time, touch and tradition crafted by hand and perfected by heritage. Bagru printing from the village of Bagru near Jaipur carries a different rhythm, bold rustic and rooted in the earth. Artisans here use wooden blocks dipped in natural dyes made from indigo, turmeric and pomegranate to print intricate motifs on cotton or silk. The alignment of each block, the layering of patterns and the blending of natural hues all reflect the precision and creativity of Bagru craftsmen. The result is fabric that feels raw real and proudly Indian. Both Ajrakh and Bagru printing go beyond fashion as they preserve India’s craft legacy, empower local artisans and connect modern wardrobes with centuries of artistry.

        A Living Story